If you are wondering how to open an e-shop in Greece in 2026, the answer is not a single action but the right sequence of steps.
E-commerce has matured. Today, you need a sound legal basis, a reliable platform, clear content and organised promotion. The guide below works as a checklist for anyone who wants to launch an e-shop with proper preparation.
7 simple steps to open an e-shop in 2026
1. Set up the business
The first step in opening an e-shop is to formally start the business activity, or add the appropriate KAD activity codes if a company already exists.
Typical requirements in Greece include:
• Registration with EFKA
• Registration with the relevant Chamber of Commerce
• Business commencement declaration with the tax office (DOY) and an AFM tax number
• Registration of the appropriate e-commerce KAD activity codes
• Connection to myDATA
• Accounting software or a cash register compatible with AADE requirements
• A registered business address
• An accountant, and a lawyer if required
In 2026, getting the tax and accounting workflow right from day one is essential.
2. Choose a sales platform
This is one of the most important decisions.
Marketplaces
• Skroutz
• BestPrice
• Amazon
• eBay
• Etsy
They provide ready-made traffic, but charge a commission on sales.
Your own e-shop
• WordPress + WooCommerce
• PrestaShop
Or hosted solutions such as:
• Shopify
• Wix
• Weebly
Hosted platforms charge a monthly subscription, while open-source systems require hosting and technical support.
Important: changing platforms later usually means rebuilding much of the shop from scratch.
3. Choose a domain name
The domain is the online “address” of your e-shop.
There are several providers for registering a domain in Greece.
Aim for something short, clear and easy to remember.
4. Build and populate the e-shop
This is where the content is added:
• design selection
• category structure
• product descriptions
• product images, which directly affect sales
See our frequently asked questions about product photography here.
• speed optimisation, including images, hosting and technical settings
People searching for how to open an e-shop often underestimate this stage. In practice, a large part of the shop’s success is determined here.
5. Payment methods
Offline:
• cash on delivery
• payment on collection
Online:
• cards
• PayPal
• bank transfer
• IRIS
In 2026, online payments are a basic standard.
6. Product delivery
• courier
• post
• click & collect / pick-up
Essential: clear shipping costs and clearly stated delivery times.
7. Promote the e-shop
Without promotion, there are no sales.
The main channels include:
- SEO, including keywords, content and technical optimisation
- social media
- paid advertising on Google, Instagram and Facebook
- marketplace reviews
- email & SMS automation
- tracking with GA4
In 2026, data analysis is just as important as advertising.
If the question is how to open an e-shop, the answer lies in the right sequence of actions: legal setup, platform, content, payments, delivery and promotion.
The process is not simple, but when it is organised step by step, it creates an e-shop with a solid foundation and room to grow.
For more examples and recent work: